Privacy Policy
1. Introduction
W¿LL ("we," "our," or "us") is a nightlife discovery platform operated by Bokaq Inc. that helps users find, rate, and explore venues in Atlanta, Georgia. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our mobile application and website (collectively, the "Service"). By using W¿LL, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Service.
2. Information We Collect
2.1 Information You Provide Directly
- Account Information: your name, email address, username, password (stored in encrypted form), and phone number (collected to verify your account).
- Profile Information: profile photo, display name, and optional preferences you set within the app.
- User-Generated Content: ratings, written remarks, photos you submit of venues, and venue submissions you contribute.
- Business Owner Information: if you claim a venue, the business name, contact information, and documentation you submit to verify ownership.
- Communications: messages or feedback you send us directly (e.g., via support email).
2.2 Information Collected Automatically
- Location Data: with your permission, we collect your precise location (GPS) to show nearby venues, sort them by distance, and validate that a rating is submitted from or near the venue being rated. The coordinates and the computed distance for a rating are stored with that rating record to maintain the integrity of our community ratings. Location is collected while the app is in use; if you grant "Always" permission, we may also use location in the background to alert you when you are near a venue. You can revoke location access at any time in your device settings.
- Device & Log Information: device type, operating system version, unique device identifiers, a device fingerprint used for fraud prevention, IP address, and basic log data generated when you use the Service.
- Usage Data: features used, searches, and interaction patterns such as which venues you tap on or save.
- Push Notification Tokens: if you enable notifications, we store a device token to deliver alerts about venue activity and service updates.
2.3 Information From Third Parties
If you sign in via Google or Apple, we receive your name and email address from that provider in accordance with their privacy policies.
2.4 Website Analytics & Session Recordings
On our website we use Microsoft Clarity and Vercel Analytics to understand how visitors interact with our pages (scrolling, clicks, and time on page) through anonymized, aggregated session recordings and heatmaps. Clarity automatically masks text you type — including any email entered in a form — so these recordings capture behavior, not the content of what you enter. These website tools are not used inside the mobile app.
3. How We Use Your Information
- To provide and improve the Service, display venues, and surface recommendations based on your preferences;
- To verify that ratings are submitted in proximity to the rated venue, maintaining platform integrity;
- To authenticate you, verify your account, and manage your profile and features like saved venues;
- To send notifications you have opted into, which you can disable at any time;
- To detect and prevent fraud, abuse, spam, and violations of our Terms of Service;
- To comply with applicable laws and respond to lawful requests from public authorities.
4. How We Share Your Information
We do not sell your personal information. We share data only as described below.
4.1 Service Providers
We share data with trusted vendors who help us operate the Service, under agreements that require them to protect your data and use it only on our behalf: Supabase (database and authentication), Cloudinary (photo storage and delivery), Twilio (phone-number verification via SMS), Resend (transactional email), Railway (backend hosting), Expo / EAS (app build, distribution, and over-the-air updates), Vercel (website hosting and analytics), and Microsoft Clarity (website session analytics).
4.2 Public-Facing Content
Ratings, remarks, and photos you submit are visible to other users, displayed alongside your username. Do not include sensitive personal information in your public submissions.
4.3 Business Owners
Verified venue owners may see aggregate rating data and anonymized trends for their venue. Individual identifying information is not shared with venue owners without your consent.
4.4 Legal Requirements
We may disclose information if required by law, subpoena, court order, or governmental authority, or if we believe in good faith that disclosure is necessary to protect our rights or the safety of others.
4.5 Business Transfers
If Bokaq Inc. is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.
5. Data Retention
We retain your account information and user-generated content for as long as your account is active or as needed to provide the Service. If you delete your account, we delete or anonymize your personal data within 30 days, except where retention is required by law or to maintain the integrity of community ratings in de-identified form.
6. Your Privacy Rights
Depending on your location, you may have the right to access, correct, delete, or port your personal data, to opt out of marketing, and to withdraw consent for location access or push notifications at any time via your device settings.
California Residents (CCPA): you have the right to know what personal information is collected, to delete it, to opt out of its sale (we do not sell data), and to non-discrimination for exercising these rights.
European Users (GDPR): if you are in the European Economic Area, you have rights including to object to or restrict processing and to lodge a complaint with your local supervisory authority.
To exercise any of these rights, contact us at privacy@whatsitlookinglike.com. We will respond within 30 days.
7. Children's Privacy
W¿LL is intended for users 18 years of age or older. We do not knowingly collect information from anyone under 18. If we learn we have inadvertently collected information from a minor, we will delete it promptly. If you believe a minor has provided us with personal information, contact us at privacy@whatsitlookinglike.com.
8. How to Delete Your Account
You can permanently delete your account and personal data at any time, directly in the app: open Settings → Delete Account and confirm. This removes your account and associated personal information (name, email, phone number, photos, and profile) and cannot be undone.
If you no longer have access to the app, email privacy@whatsitlookinglike.com from the email address associated with your account and we will delete it for you. Deletions are completed within 30 days, except where limited data must be retained to comply with legal obligations.
9. Data Security
We implement industry-standard measures to protect your information, including HTTPS/TLS encryption for data in transit, encrypted storage of passwords and sensitive credentials, row-level database security, and restricted access to production systems. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. Third-Party Links and Services
The Service may contain links to third-party websites or services (e.g., venue websites, maps, social media). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above and, for material changes, notify you via push notification or email. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.
12. Contact
Bokaq Inc. (d/b/a W¿LL) · Atlanta, Georgia, United States · privacy@whatsitlookinglike.com